Category Archives: Articles

Is The Customer Always Right?

We have all heard the famous saying, “the customer is always right!” This saying has probably made a whole bunch of people all around the world begrudgingly agree to an outrageous and unnecessary request to please a customer, which probably got them in trouble with their manager. But is this approach necessarily the right one for modern day businesses and brands to enforce upon their employees? Or do businesses need a new and updated philosophy that is more appropriate for the modern employee and the modern consumer? Of course we still need to put the needs of the consumers or clients high on the list of priorities!
Embracing The New World
Consumers, clients and businesses change over time as technology changes, as our needs change and our expectations change. The reality is that sometimes the customer is not always right and sometimes they can act unscrupulously for their personal gain. In a new trend brands are starting to operate their business with a purpose, and they are not driven by profit. They are gearing their business towards satisfying a need in an innovative and caring way. This purpose drives their business and not the bottom line.
Why The Customer Is Not Always Right
This philosophy is out of date and it is the wrong approach towards business for a few reasons. Firstly, it makes the employees unhappy, and they are the people your business needs to take care of because they are the face of your business. It lets some customers to take an unfair advantage of the brand in the hopes to get their way and maybe some free stuff. The customer does not know everything, they are not experts. Not every customer is great for your business. The right customers will gravitate themselves towards you.
How To Deal With Customers
It is still important to encourage your staff to give their best possible service to your consumer, it is just important to know that some consumers are going to have a problem with everything that you do. However, your employees are a more important asset to your success instead of one customer who only supports your business to the smallest extent? Of course your staff and your business still needs to work on providing the best service possible to every customer. But sometimes by trying to please everyone you are doing a disservice to your business.
Dr. Brian Jude
It is time for businesses to empower their employees, to get them to truly love their brands and their jobs. It is time to equip your employees with the skills that they need to do what is right for the brand and its purpose. Visit Dr. Brian Jude and view the dynamic seminars that he has to offer to help your business grow from the best South Africa has to offer!

How to Use Stress to Your Advantage

The reality of the world we live in is that we are going to be put under stress and pressure every now and then. For some of us, we might be stressed out more than other. And of course we all know the dangers of stress and the health risks that come with it. But… Continue Reading

The Importance of Emotional Intelligence in the Work Place

The term “emotional intelligence” may have been coined by scholars in the early 1990’s, but today’s business leaders have very quickly taken the concept and made it their own.   According to EQ (emotional intelligence), success is very much influenced by your personal qualities such as self-control, perseverance and skill in getting along with other… Continue Reading

The Importance of Telephone Etiquette for Your Business

When answering a business call at the place you’re working at, it involves a much different approach than a regular, non-business call. When a customer calls your company, they will expect your undivided attention. They do not want to be kept waiting and they will want prompt answers.   When you answer a call warmly,… Continue Reading

Non-verbal Body Language Functions

What exactly is the point of non-verbal communication? What effect can it really have? Below are a few different functions that it can perform. Accenting Accenting is when you’re calling attention to a certain part of the message. When putting an accent on it, you’re creating emphasis and also making the item stand out more… Continue Reading

How to be More Productive at Work

We’ve all been there, with the Monday blues, the Friday fever or that lunch time lull. We all know those days or that week where not much gets done and our motivational tank is empty. Then there is that onslaught of pressure that follows to catch up the work we may have neglected and to… Continue Reading

Low Self-Esteem

Below we have some information about low self-esteem in children and teenagers and how it can affect them. Low Self-Esteem in Children We should keep in mind that on average, self-esteem during childhood has become relatively high. However, there are quite a few individual differences and some of these children will unfortunately experience feelings of… Continue Reading

Controlling Your Anger

The reason we have anger management is to try reduce both your emotional feelings and your physiological arousal that causes the anger. You can’t really get rid of the anger or even avoid, the people or things that make you angry, nor can you change them, but you could learn how to control your actions.… Continue Reading

Why Is Time Management Important?

Why is time management so important you ask? Well, the saying goes: “time is money”, and this statement alone is most probably the reason that half of the population are convinced that it’s so important! For the rest of you, the benefits are multiple. Let us explain why. First of all, time management is important… Continue Reading

What Are the Benefits of Attending Seminars?

Below we have some interesting information about seminars and how they are able to benefit you: Expert Knowledge – Seminars are able to give you intensive exposure to a specific topic through discussions and presentations led by multiple experts. The Norwood Business Portal states that seminars can be a perfect opportunity for people who are… Continue Reading

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